Blog Layout
Aftercare and Social Media: A Dynamic Duo
Chad Zollinger • July 17, 2019
Ryan Thogmartin, CEO of Disrupt Media, stops by Domanicare to film an exciting new episode of DisruptU!
During his visit to Domanicare headquarters, Ryan spoke briefly with Jon Lefrandt about where Domanicare came from, how it helps funeral homes support their families through aftercare, and how social media will play a huge part in our future.
The partnership between Domanicare and Disrupt Media will allow us to reach even more families and build relationships in the digital age. Because the funeral profession has long relied on more traditional forms of outreach, Domanicare, as an innovative form of communication, has already seen a tremendous amount of success.
Paired with Disrupt Media, we at Domanicare are certain of reaching an even higher level of success in helping families grieve in a healthy way.
As Connecting Directors
points out, "The combination of social media strategy, personalized interactions through text, and one-of-a-kind REAL grief content will set your funeral home up for success and most importantly show the families you serve that YOU care."
To learn more about this partnership, please reach out through Domanicare
or Disrupt Media.
Funeral Home Articles
If there's one thing we've learned in 2020, it's that it's difficult to predict the future, and there will all be surprises that lie ahead. Businesses and individuals need to stay agile and adaptable to be ready for whatever life throws at them. 2020 has been a challenging year for the funeral profession and others as well. Still, we've seen that those funeral homes and funeral professionals who have focused on making their consumer experience as comforting and easy as possible are those that are winning. At Domani, we exist to help funeral homes help their families have a better experience. Through the power of text messaging, we follow up with families and give them the support and resources they need following a loss. That great experience then leads to a positive online review and helps others looking for a positive experience to find that funeral home. It's a virtuous cycle that helps grow a funeral home's at-need business. When it comes to preneed, the same principle holds. If funeral homes can provide the experience a family is looking for, that will be the funeral home that wins. During 2020, our preneed appointment setting team has found great success in scheduling remote appointments. Funeral homes that have been willing to adapt and find new ways to do business have grown even during difficult circumstances. We firmly believe that technology will help us as a funeral profession provide those better experiences for families, but simply using technology for technology's sake is not the answer. We need to leverage technology to help provide personal, engaging experiences with families. We shouldn't use technology as a crutch or an excuse. It's another way to help the ones we serve and provide them the support they need during a difficult time. As we approach the end of the year and look forward to 2020, take some time to think about how your funeral home is providing meaningful experiences for families and how/what you can do to improve that in the coming year. If you're interested in learning more about Domanicare or Domani Appoinment Setting, please schedule a demo by clicking the link below.
By far the most effective way to create a sense of loyalty to your funeral home is to perform an exceptional service for that family. However, there’s more that you can be doing to establish credibility with families. Here’s three easy steps on how to develop loyalty to your company and ensure your customers come back for your services when a loved one passes.
The vast majority of people in the US and Canada use smartphones. Almost everyone has a smartphone nowadays. Remember when the first “smartphone” came out in 1992 and cell phones like the BlackBerry and iPhone were considered luxuries when they were first created? Now it’s a common sight to see an iPhone. Most funeral homes and cemeteries haven’t even scratched the surface of text-based aftercare, but with 80% of the U.S. population owning a smartphone, and that number expected to rapidly grow.