Blog Layout
Infographic: The Impact of Preneed Appointment Setting
Caden Rhoton • September 12, 2019
Appointment Setting Can Help Your Preneed Program Reach New Heights
Preneed is important. For funeral homes, it's a way to secure future business and grow their existing market share. For families, it's an avenue to peace of mind. Knowing and trusting their funeral arrangements will be managed with care is a great gift to leave children and loved ones.
Although it's vital to the growth and health of a funeral home's business, often, a preneed program is not maximized as much as it could be. One way to maximize the success of a preneed program is to outsource your preneed appointment setting.
The main reason for that is because your Advanced Funeral Planners many times wear many hats and help with a lot of different tasks at the funeral home. Many don't have time to manage a queue of people and continuously be calling to follow up and schedule appointments.
Not only that, but their job is to sell preneed! They should spend their time doing just that; meeting with families and selling preneed. It can take a lot of time and energy to fill a calendar by calling to schedule appointments.
Another reason to outsource your preneed appointment setting to a funeral profession-specific organization is so that none of your families fall through the cracks. Often, we see funeral homes that spend precious resources to market and advertise their preneed program, generate leads, and only call on those families once or twice.
Did you know that 87% of phone calls made today go unanswered? If you're calling once or twice, there's a higher chance that the family won't answer the phone than that you'll set a preneed appointment.
Professional appointment setting centers have software to track all your leads and when to call to set a high-quality appointment.
Below you'll see an infographic of how big of an impact preneed appointment setting can have on a funeral home's preneed program:
The Domani Group brings years of preneed appointment setting experience to the table to help your funeral home and preneed program run at full capacity. Click here to schedule your free preneed appointment setting demo.
Funeral Home Articles
If there's one thing we've learned in 2020, it's that it's difficult to predict the future, and there will all be surprises that lie ahead. Businesses and individuals need to stay agile and adaptable to be ready for whatever life throws at them. 2020 has been a challenging year for the funeral profession and others as well. Still, we've seen that those funeral homes and funeral professionals who have focused on making their consumer experience as comforting and easy as possible are those that are winning. At Domani, we exist to help funeral homes help their families have a better experience. Through the power of text messaging, we follow up with families and give them the support and resources they need following a loss. That great experience then leads to a positive online review and helps others looking for a positive experience to find that funeral home. It's a virtuous cycle that helps grow a funeral home's at-need business. When it comes to preneed, the same principle holds. If funeral homes can provide the experience a family is looking for, that will be the funeral home that wins. During 2020, our preneed appointment setting team has found great success in scheduling remote appointments. Funeral homes that have been willing to adapt and find new ways to do business have grown even during difficult circumstances. We firmly believe that technology will help us as a funeral profession provide those better experiences for families, but simply using technology for technology's sake is not the answer. We need to leverage technology to help provide personal, engaging experiences with families. We shouldn't use technology as a crutch or an excuse. It's another way to help the ones we serve and provide them the support they need during a difficult time. As we approach the end of the year and look forward to 2020, take some time to think about how your funeral home is providing meaningful experiences for families and how/what you can do to improve that in the coming year. If you're interested in learning more about Domanicare or Domani Appoinment Setting, please schedule a demo by clicking the link below.
By far the most effective way to create a sense of loyalty to your funeral home is to perform an exceptional service for that family. However, there’s more that you can be doing to establish credibility with families. Here’s three easy steps on how to develop loyalty to your company and ensure your customers come back for your services when a loved one passes.
The vast majority of people in the US and Canada use smartphones. Almost everyone has a smartphone nowadays. Remember when the first “smartphone” came out in 1992 and cell phones like the BlackBerry and iPhone were considered luxuries when they were first created? Now it’s a common sight to see an iPhone. Most funeral homes and cemeteries haven’t even scratched the surface of text-based aftercare, but with 80% of the U.S. population owning a smartphone, and that number expected to rapidly grow.